In today’s digital-first world, visibility isn’t just a luxury; it’s a necessity. For Unique Builders, a Chicago-based decking company, stepping into the spotlight meant embracing a comprehensive search engine optimization strategy. This case study delves into how a tailored SEO campaign catapulted Unique Builders into the forefront of their industry, doubling leads and enhancing their online presence dramatically.
1. Building a Robust Backlink Profile
The foundation of any SEO strategy begins with backlink quality. For Unique Builders, we:
- Created a NAP (Name, Address, Phone) Template: This uniformity across web listings ensures consistency, boosting local search credibility.
- Secured High-Authority Listings: The company was featured in directories that are trusted by Google, enhancing domain authority.
- Built New Backlinks: These links from authoritative sites further solidified Unique Builders’ SEO foundation.
2. Content is King
Content production was at the heart of our strategy, with:
- Built Optimized Articles Page: An entire section dedicated to informative, keyword-optimized content.
- Keyword-Optimized Articles: An article titled “Chicago: Four Roof Decks Replaced in Roscoe Village” was published, not only on the website but also shared via Google Business Profile for broader reach.
3. Google Business Profile Optimization
To connect directly with local customers:
- Enhanced Services & Products Listings: Added 66 services and 6 products, painting a comprehensive picture of what Unique Builders offers.
- Published Keyword-Rich Description: A description optimized for search relevance.
- Added Visual Appeal: 22 new photos were added to showcase work, with regular updates and an FAQ to keep engagement high.
4. Precision in Keyword Research & Optimization
Understanding the audience was crucial:
- Targeted Audiences and Keywords: Research to pinpoint the most effective keywords for Unique Builders’ niche.
- Set Up Keyword Tracking & Reporting: Utilized JumpFly data, audited past SEO efforts, and expanded the keyword tracking list to 74 keywords, ensuring a dynamic approach to SEO.
5. Technical SEO Enhancements
To ensure all technical aspects were covered:
- Local Business HTML Schema: Added to the website to clarify business information for search engines, enhancing local SEO.
- Set Up & Verified Google Tag Manager, Analytics and Search Console: Setup to monitor traffic, engage with Google’s algorithm, and improve website health.
6. Transparent Reporting
Keeping Unique Builders informed and engaged:
- Monthly SEO Progress Reports: Detailed analytics to show growth and areas for improvement.
- Bonus Reports on Client Request: Additional insights at the client’s request, ensuring they were always a step ahead.
The Results
The SEO journey for Unique Builders didn’t just improve their website’s ranking; it generated bottom-line results.
By focusing on high-quality backlinks, engaging content, strategic keyword optimization, technical website improvements, and consistent reporting, Unique Builders not only tripled their leads within three months, but also solidified their reputation online as a leader in Chicago’s decking industry.
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Give us a call at (918) 518-5907 or schedule an appointment today to get started!
