Make Your Brand a Party

One of my favorite ways to capture the energy of an event is through video.

Over the past couple of years, we’ve started producing little thirty second to one minute long recap videos that are composed primarily of B-roll shots, with maybe a few seconds of A-roll paired with a music track that gives it the right energy. 

Also, bonus: Video gets the highest engagement of all forms of content, by an order of magnitude. One common example we’ve seen is that if an image gets 5 likes, a video will often get 50. 

If they’re watching it on social media, people tend to stay on a video longer, and will loop it a few times if they like it. It’s excellent for associating your brand image with a certain vibe. 

And they’re just plain fun to watch, and to have in the can for archival purposes. Videos capture a moment in time and make it special. 

Here are a few of my favorite recap videos from this year:

Faith in Business

Regent Bank and Sean Kouplen put on this faith-based event as a monthly speaker series at Five Oaks Lodge in Jenks.

In November 2025, Taylor Hanson was our speaker, and we jumped at the chance to use “This Time Around” as the background track, a personal favorite of ours. 

Since Faith in Business is hosted in an idyllic lodge setting, surrounded by trees and water, and held early in the morning, it was the perfect chance to bust out the drone for some dramatic “light through the trees” shots. And the food is delicious! So we added some B-roll showing light reflecting through elegant glasses, and steam rising above piles of hot bacon and eggs in the morning light. 

Honestly, I’m getting hungry just writing about it. 

Tulsa Business Owner’s Networking Group

Tulsa B.O.N.G. is a group of entrepreneurs centered around the idea that developing real relationships is the best way to grow your business and plug into community. 

When She Brews experienced a break-in, Cash Matthews was quick to rally the group to come out and support them with a pop-up coffee event.

B.O.N.G. members came out, ordered drinks and food, and spent time together to support their business. 

This video features street-style interviews on what attendees like about their mission, location and offerings to give She Brews an added brand boost. 

Jenks Chamber of Commerce

In June 2025, the Jenks Chamber hosted an open house for residents of the city to see and contribute to plans for city development. 

We captured a mix of the speakers, the crowd, and citizens interacting with the city plan. 

And just to add a different flavor, we put this with a track from the Korean drama Strong Girl Nam-soon: “Super Powers” by ITZY.