DVM Labs is a veterinarian-owned diagnostic veterinary lab in Tulsa, Oklahoma.
As one of the few remaining small, independently owned labs, they pride themselves their personalized service, the quality of their work, and their affordability.
The Challenges
It had been a decade or two since their website was designed and any photography or video had been taken of their team or the lab.
They wanted a bit of a glow-up to bring the quality of their public image up to match the quality of their service.
The majority of their users are also on mobile devices, and their current site was not optimized for mobile viewers.
They had no tracking installed on their website, making it difficult for them to see how the site was being used and how they could improve.
They were also receiving a good amount of spam and abuse through their contact forms and shipping label requests.
The Solutions
We did a Deep Dive with Dr. Paul Welch to learn exactly what makes DVM Labs stand apart using our StoryBrand method.
We helped him to develop a BrandScript for his business that clearly and effectively communicates the problems they solve to their customers.
We visited the labs and took the time to photograph and video their team, documenting their processes for customers to see, and showcasing their bright and happy team culture.
The Result
Their new website design is modern, cool, optimized for mobile, and fun to look at. We capture visitor attention with a background video in their header that shows their team at work and their team interacting with their fun office animals.
We refined their pitch using their StoryBrand BrandScript and put that front and center: “Get Fast, Accurate Results Without High Pricing or Contracts.”
We placed their two most important calls-to-action front and center: Contact Us and Print Shipping Labels.
As people scroll down the site, we strengthen DVM’s pitch with true credibility statements using a “Fast Facts” counter and showcase their competitive advantages, 3 Uniques, client testimonials, and Simple 3-Step Process.
Early Results (as of mid-June 2026):
Since launch, the new site has already generated strong organic visibility and engagement:
- Over 180 organic search sessions with an 80%+ engagement rate.
- The homepage has earned 44 clicks from search with a 12.6% CTR.
- Key pages are ranking well, including Print Shipping Labels (avg. position ~1.9) and Services (~2.4).
- Branded searches like “dvm labs” are ranking in the #1 position.
- Visitors are actively using the site: 50 shipping label downloads (a key conversion for DVM Labs) and multiple form submissions. The Services page is seeing particularly deep engagement.
The end result is a site that puts them on par with the big box labs, their team loves it, their clients find it easier to use, and it is already driving measurable activity while serving them for years to come.
Ready to Grow Your Organization’s Story?
If you’re a healthcare provider, nonprofit, or business ready to elevate your online presence and attract the right patients or clients, let’s talk.
Contact us today to schedule your free consultation. Your story is waiting to be told, and your growth is waiting to begin.