Tulsa CPA Marketing Case Study: How We Grew Ken McConnell’s Practice by 330%

In 2018, Ken McConnell reached out to us while serving as CFO for the Tulsa Opera. Over the next five years, we partnered to rebuild and expand the Opera’s website, grow their social media following, and strengthen their donor base.

When Ken launched his own CPA practice, Ken McConnell, CPA PC, we seamlessly continued our long-standing partnership, applying our design and marketing expertise to help him thrive in Tulsa’s competitive accounting landscape.

The Look & Feel: Crafting a Brand of Trust and Sophistication

Ken is a classy professional with a touch of flash and style. To reflect this, we designed his brand with a cool blue palette for depth and security, accented by polished gold and bronze for richness. The goal? Make clients feel reassured and confident that Ken, with his decades as a businessman and financial expert, could protect and grow their assets.

Visit his site at KenMcConnell.cpa to see it in action. The homepage greets visitors with “Tulsa Tax & Corporate Accounting Services,” positioning Ken as “Tulsa’s trusted financial advisor” with checkmarks for his extensive experience in tax oversight and total quality management.

The Marketing Tactics: A StoryBrand-Powered Approach

For the website content, we used the StoryBrand method to craft content that spoke directly to client needs—identifying problems like tax complexities, positioning Ken as the guide who can help them navigate those, and outlining a clear plan for what happens next.

Ken is plain-spoken and direct, which is helpful when distilling confusing financial terminology into something non-accountants can understand. We kept the content simple and clear to show potential clients that Ken knows how to speak their language.

Key tactics included:

• SEO Optimization: We boosted local search visibility through his Google Business Profile, custom landing pages, backlinks, and mobile-friendly design. This ensured Ken appeared for queries like “Tulsa CPA” and “corporate accounting Oklahoma.”
• Lead Generation Workshops: We organized educational sessions for real estate investors on tax management, filmed them, and repurposed the content for ongoing campaigns. This not only generated direct leads but also established Ken as an authority.
• Email Campaigns for Retention: To drive upsells and loyalty, we created email campaigns reminding clients of tax law changes, deadlines, and new services. This kept Ken top-of-mind and supported repeat business.

The Results: 330% Growth and 40% From Marketing

Since launching, Ken attributes 40% of his gross annual revenue to our marketing efforts, with the remaining 60% from repeat customers. In just three years, his business grew by over 330%!

Lessons for Tulsa Accounting Firms

1. Clarify your message to make clients the hero.
2. Combine SEO, workshops, and emails for leads and retention.
3. Track everything you can to see where clients are coming from so you can maximize what’s working.