The Strategy

Messick Roofing is one of the oldest roofing companies in northeastern Oklahoma, having been in business since 1962. But they were looking for more leads online.

Aqua Vita Creative and Messick Roofing chose several tactics to do this:

• Web Design
• Pay Per Click
• Search Engine Optimization

The Execution

The first thing we did was update the Messick Roofing website to better show off the projects he does, both the massive residential and commercial jobs. That meant loads of new pictures and finding ways to feature all the five-star reviews from happy customers.

Then, we removed a bunch of old, outdated service landing pages and narrowed our focus down to two big ones: residential and commercial. By focusing our energy on these two pages, we could make sure they were as polished and optimized as possible before branching out into other pages. We also updated his Google My Business profile and made sure it was being updated regularly.

Then we hit his PPC campaigns. We created special landing pages specific to each campaign that gave people just two options: calling, or filling out a quote form. We also cleaned up and optimized the ads and refined his keyword lists.

The result? A steady stream of new website traffic and leads, which will all help Messick Roofing keep going for another 60 years.