For those of you who like to tweak AdWords for best performance and lowest cost, pay attention. Change is in the wind for one of my favorite AdWords features, position preference. What is position preference? As you know, AdWords allows you to bid for ad placement in...
Twitter eating up your time? Facebook filling up your schedule? Losing track of time on LinkedIn? You’re not alone. Time management is one of the top challenges for serious online networkers. Social media management is worth the effort. Networks like Twitter,...
Have you ever listened to one of your friends rave about a person they’re really excited about? After hearing them talk, you might say to yourself “Wow, they sound really great.” You’re looking forward to seeing them. You can imagine how great...
1. Be ethical Times are tough, and sales are more difficult to come by in many industries. There are those who price gouge, or leave their customers high and dry at the first sign of complaint, and they get away with it, right? It’s rough being one of the good...
What secret dreams motivate your customers? What questions haunt them into the night? In the rush of the workday grind, it can be easy to forget the fundamental truths that guide your client’s decisions. Yet businesses ignore them at their peril. Drawing out...
