Have you ever listened to one of your friends rave about a person they’re really excited about? After hearing them talk, you might say to yourself “Wow, they sound really great.” You’re looking forward to seeing them. You can imagine how great...
After signing a deal with Twitter last week to display Tweets in search results, Google launched another surprise experiment in Google Labs: Social Search. It’s long been said that success in business depends on who you know. Now, success on the search engine...
Imagine someone is on the fence about working with you. They know you by reputation, but they haven’t had the personal experience of doing business with you. These are troubled times. No one can afford to waste money, and no one wants to make a mistake. And with...
What secret dreams motivate your customers? What questions haunt them into the night? In the rush of the workday grind, it can be easy to forget the fundamental truths that guide your client’s decisions. Yet businesses ignore them at their peril. Drawing out...
