Since email newsletters are one of the services we offer, inevitably, people ask us about best practices for building their email list. Unfortunately, sometimes people get confused about “best practices” and “how do I get my newsletter numbers up...
1) Clean up your list. Some email marketing services don’t automatically remove bounces. Other times, people email you to unsubscribe instead of using the handy-dandy “unsubscribe” link in your emails (crazy, I know). Take the time to go in and make...